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7 Tips for Buyers attending a Live Auction
A professionally produced Live Auction can be an event full of excitement, emotion and can generally be an
enjoyable time for everyone. The following is a list of 7 tips for buyer's when attending an Auction. Because each auction
is an emotional and psychological battle between bidders, these seven tips should help give you the edge in your attempt to
be the successful bidder.
Tip #1
Inspect the merchandise you are planning to bid on before the Auction. Get to the Auction early,
and pick out the items you would like to bid on, and inspect them thoroughly. By fully inspecting the items you have a working
knowledge of the items as they are being sold. Take notes of the items you are interested in.
Tip # 2
Set a limit in your mind for each item of the Auction before the bid calling begins. It is best
if you can set the price before the auction begins because once the auction begins you can't trust you emotions. You can keep
these in your notes. Once you set your price list stick to it. If your item goes higher than your price list then let it go,
remember there will be other items.
Tip #3
Don't be afraid to start the bidding on the item you are interested in. The Auctioneer is always
looking for bidders, if you get his attention he will generally check back with you before he sells the item. Sometimes when
you start an item, others will freeze and you are able to purchase the item at a bargain price.
Tip #4
Realize how much, the item is actually going to cost and keep that in your mind as you are determining
your highest price. On many Real Estate sales a Buyer's Premium is added to the highest bid to determine the sales price
Tip # 5
Using different bidding styles. There are many different ways of bidding. You can bid as the
Auctioneer prompts you. Sometimes it can be an effective bidding strategy to increase your bid by more than the Auctioneer's
asking price. This can be a great psychological tactic to cause the other bidders to say "Wow! This person really wants this
item" You can also bid quickly or slowly. Using different styles of bidding can be an effective tool to use at the next Auction.
Tip #6
Show your dominance. Some bidders like to hid there interest by winking at the Auctioneer or
bidding quietly. This method often backfires and allows someone else to get interested in the item. Don't be afraid to let
everyone know you want this item. When you start the bidding by announcing to the auctioneer what you would like to start
the bidding at, you will let everyone know you are very interested in this property and in some cases they will completely
back off.
Tip # 7
Each Auction is a place for tremendous opportunities. Whether Real Estate or Antiques, it is
important to be prepared before you get to the Auction. Closely examine the terms of the Auction flyer. Can you pay with a
check or in cash? If it is a real estate sale, speak to your bank before the sale, even if you are remotely interested. An
Auction may be a tremendous opportunity but it is important to be prepared. Auctions can be exciting and a great deal
of fun. It is important to keep these tips in mind so that you can get the most out of bidding at Auction.
Mark Neal, CAI
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